Social media has become much more than a fun and convenient way to keep in touch with friends and family; it is also an increasingly efficient method for job seekers to find employment and for recruiters to locate quality candidates. To attract the best candidates, though, it is important for recruiters to market themselves carefully. Maintaining a basic online presence is simply not enough when it comes to portraying yourself as a worthwhile source to job seekers. Refer to the below tips to learn how to effectively establish a strong social media presence that will help you uncover top candidates:

• Keep up with trends. Social media is constantly evolving and if you don’t keep up to date with the latest trends, you risk falling behind. Set aside some time every so often to research the latest movements in social recruiting. It is not unheard of for major updates to undo your current strategy; however, many updates can also make your efforts much more effective.
• Develop a strategy. Before you begin any sort of social recruiting, it’s important to strategize a plan for measuring progress.  Think about your big picture objectives and goals for social recruiting, how your Facebook updates, tweets, and LinkedIn posts will help you meet them, and when you will measure your progress.
• Engage in conversation. Avoid merely blasting your audience with information. Instead, engage them and strike up a conversation! Participate in live online conversations where you might connect with potential candidates. You will also want to make sure your profile description incorporates relevant keywords so job seekers can easily find you.  No matter what, remember that conversation is key. Connect with others by sharing relevant content, even if it does not contain your brand stamp.

Utilizing social media effectively can be a great method for finding quality job candidates. Taking the time to develop a strategy, engage your networks, and reach out to others can make a huge impact when it comes to building your online presence and attracting the type of candidates you want. Staffers, Inc. prides itself on staying on top of Jackson, Mississippi’s hiring trends and thrives on helping area businesses find, hire, and retain their best employees. If you are looking for new and effective hiring techniques, contact the hiring experts at Staffers, Inc. today!