So, you have an excellent opportunity at your company, and you’ve made sure to advertise it in the right places. You’ve written a terrific ad that showcases the job, your company, and all of the benefits you offer; however, the applicants you want are not applying.
Where did you go wrong, when you think you’ve done everything right?
You may have forgotten one important step: the application process. You may have brought a crowd of tremendous applicants to your virtual door— but it could be more welcoming.
Research shows that 34 percent of candidates who start applying for jobs don’t complete the application process—because the application process is viewed as too complicated. According to Career Builder, “The effects of one candidate’s negative experience can lead to a broader impact on the employer’s ability to recruit or sell products. Workers said if they are dissatisfied with the way their application is handled by an employer.” 42% said they would never seek employment at that company again while 22% would tell others not to work there.
Does your company’s application process offer any of the following obstacles?
Forcing applicants to create an account before they can apply
Having too many separate windows/screens open up in the process
Poor usability, i.e. the inability to use the Back button in the browser, or loss of information if someone has to go back to a previous page
Badly labeled or placed buttons—such as making the Cancel or Exit buttons larger and more easily accessible than Next or Finished.
Asking for too much information, like a social security number
Not providing an editable preview of your application for candidates to check before submitting
Applying for a job is often the first significant interaction a potential employee has with your company. If the application process is viewed as too complicated, you may miss out on excellent applicants.
At Staffers, we have a proven application and employment process, and we’d be happy to share our expertise with you! We specialize in office administration and can meet your temp, temp-to-perm, and direct hire needs. Contact us today for assistance with attracting the right candidates to your company!