Whether your end goal is a temporary position, a long-term career, or a consulting contract, knowing how to effectively market yourself is one of the greatest skills you can have when it comes to job hunting. When it boils down to it, job seeking and product marketing essentially share the same goal: establish the needs of your target audience and position your brand to meet those demands. Even if you are not applying for a position in sales or marketing, understanding the four basic steps to self-marketing can help you land your next professional opportunity. Consider the following:
Sell benefits, not features.
Don’t simply mention your education or experience in your cover letter or during an interview; expand upon them. Discussing how these skills will benefit the employer and ultimately improve the company is a great self-marketing tool.
Be the solution.
Companies hire to fill a need in an area they are currently lacking. Use specific examples from past experiences to explain how you will be the best solution for the company.
Nonverbal communication is extremely important, especially during job interviews. Maintain good posture, make eye contact, and smile often. This will help you portray yourself as someone competent, confident, and friendly.
It is absolutely vital to have passion for what you do. Employers seek employees who work for more than their paycheck and make the necessary effort to provide quality work. Make it obvious that you are excited about what you do and are ready to hit the ground running.
No matter your industry, taking cues from fundamental marketing skills can help you position yourself as an invaluable company asset! As Mississippi’s leading office administrative staffing firm, Staffers, Inc. is well versed in how to prepare job seekers for self-marketing themselves and conduct interviews by providing them with the resources, skills, coaching, and confidence necessary for success. If you are looking for help finding excellent job opportunities in the Jackson area, do not hesitate to contact Mississippi’s top job placement professionals at Staffers, Inc. today!