The Importance of Recruitment Marketing

Recruitment marketing is a practical approach to finding and attracting top talent.  The Undercover Recruiter compares this strategy to a pyramid or funnel. At the base of the funnel is “Awareness,” followed by “Interest,” “Active search,” “Application,” “Evaluation,” and finally, at the top, “Hire.” According to the Undercover Recruiter, however, “Many consider [recruitment marketing] the […]