A growing company is ultimately every organization’s long-term goal; however, it does not always cultivate positive change, specifically where company culture is concerned. Although it is one of the main drivers for the way a company works, organizational culture often goes unnoticed or underappreciated until it’s gone. Unfortunately, losing the foundation of a company’s culture is a common side effect of business growth.

Maintaining culture through growth is not an easy feat. Many times, business owners become so wrapped up in growing their company that they neglect work to maintain the unique workplace dynamic that was established as a small business. Although it is difficult, keeping a solid company culture thriving through periods of growth is an extremely necessary effort. To ensure your company culture does not get left behind as your business grows, consider the following points:

  • Emotions. Businesses will often face emotional resistance to change throughout the entire organization, particularly where the decision-making process is concerned. Accounting and preparing for this emotional opposition is the first step to proactively addressing it.
  • Change. Preparing everyone in the organization for change is absolutely vital. It is also essential to consult staff input on plans prior to implementing them. These actions will help set employees’ minds at ease while reassuring they are still important assets to the company despite upcoming changes.
  • Communication. Communicate the big picture with your employees. Share your vision and organizational objectives as well as the impact these goals will have on employees’ job responsibilities, performance expectations, and prospects for advancement or new opportunities. Make sure all employees fully understand their roles in the upcoming changes and are motivated to meet the challenges company growth will bring. This is critical because it will provide a sense of investment in the company’s growth by showing your employees that they are part of something bigger and long-lasting.

Company growth can be crucial to staying relevant as business changes and evolves; however, fostering a strong company culture is equally as important. Unless your company is prepared for the accompanying cultural shifts, growth can trigger critical disruptions throughout your organization. Staffers, Inc. provides a variety of resources geared towards coaching business owners through periods of cultural change and growth. If you are looking for additional small business resources in Jackson, Mississippi, contact Staffers, Inc. today!

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